What does ‘green marketing’ mean to you?

You may have noticed that ‘green’ has become a marketing strategy that is more popular than ever.

As consumer concerns linked to the global and local environment increases, companies have responded to show they are also listening to these concerns.

According to the World Meteorological Organization (WMO), the past five years have been the warmest temperatures recorded ever. While we may be able to beat the heat with ice cream, climate change has more profound effects. It causes a rise in sea levels, unpredictable climates, intense rainfall, longer drought, destruction of habitats, etc.

With environmental health becoming a major topic of discussion around the globe, more and more people want to find out what they can do to influence change. While environmental change can feel overwhelming, there are many things you can do at a grass-roots level to make a positive change.

We are often told not to judge a book by its cover but the fact remains that the human brain is hard-wired to react to visual cues in a certain way. This explains why different sensory clues elicit different emotions, pique interest and evoke the desire to buy something.

Green packaging is becoming a common phenomenon in almost every business — all for good reasons. Also known as sustainable packaging, it is one of the ways for companies to reduce their impact on the environment. Sustainable packaging for business can be accomplished by sticking to the rule of three R’s: Reduce, Reuse, Recycle.

Let us look at how and why you must embrace green packaging for your business.