We are often told not to judge a book by its cover but the fact remains that the human brain is hard-wired to react to visual cues in a certain way. This explains why different sensory clues elicit different emotions, pique interest and evoke the desire to buy something.

Green packaging is becoming a common phenomenon in almost every business — all for good reasons. Also known as sustainable packaging, it is one of the ways for companies to reduce their impact on the environment. Sustainable packaging for business can be accomplished by sticking to the rule of three R’s: Reduce, Reuse, Recycle.

Let us look at how and why you must embrace green packaging for your business.

What if a plastic bag could decompose naturally in the environment? A normal plastic bag wouldn’t, but a biodegradable plastic bag certainly would. An environment-friendly option to your normal plastics, biodegradable plastics can help curtail the pollution created from plastic pollutants. This is because these ‘green plastics’ have the ability to naturally breakdown or decompose in the environment when disposed.

The term ‘greenhouse effect’ no doubt came from the humble backyard greenhouse and means that due to climate change the entire earth is turning into a greenhouse and getting hotter. It also means that the climate is warming which is affecting the severity of storms and other natural weather events. It didn’t mean we should ban greenhouses or glasshouses or even hothouses to avert a future global disaster, but it’s understandable that people are now asking whether or not the huge commercial greenhouses in particular, but even the backyard ones, are having an impact on global warming.

As more people turn to a greener lifestyle, concerns over plastic mount. It’s well known and documented that plastic poses several threats to the stability of the environment. In this wave of attention, new plastic products have emerged.